Hashtag Generator
Generate relevant hashtags for Instagram, TikTok, LinkedIn, and Twitter. Boost your reach and engagement with AI-powered hashtag suggestions tailored to your content.
How to Generate Hashtags
Describe Your Content
Enter your post topic, niche, or paste your caption to get contextually relevant hashtag suggestions.
Select Your Platform
Choose Instagram, TikTok, LinkedIn, or Twitter to get hashtags optimized for that platform's algorithm.
Copy & Use
Get a curated set of hashtags organized by reach level. Copy them directly into your post.
Frequently Asked Questions
How many hashtags should I use on Instagram?
Instagram allows up to 30 hashtags per post, but using 3-5 highly relevant hashtags is now the recommended best practice according to Instagram's own guidance. Focus on quality over quantity — a few targeted hashtags that match your content and audience will outperform a wall of generic ones. Mix niche-specific hashtags (under 500K posts) with moderately popular ones (500K-5M posts) for the best balance of reach and competition.
Do hashtags work differently on TikTok vs Instagram?
Yes, hashtags function differently across platforms. On TikTok, hashtags help the algorithm categorize your content and serve it to relevant audiences on the For You Page. Use 3-5 hashtags mixing trending and niche tags. On Instagram, hashtags help with Explore page discovery and search. On LinkedIn, hashtags connect your post to topic feeds that users follow. On Twitter, 1-2 hashtags perform best and help with trending topics and search visibility.
Should I use trending hashtags or niche hashtags?
The best strategy combines both trending and niche hashtags. Trending hashtags give you access to a larger audience but come with intense competition — your post may get buried quickly. Niche hashtags have smaller audiences but much less competition, meaning your content stays visible longer and reaches a more targeted audience. Start with 2-3 niche hashtags specific to your content and add 1-2 broader trending ones to maximize both reach and relevance.
How do I find the best hashtags for my content?
Start by researching what hashtags top accounts in your niche are using consistently. Look at what hashtags your audience follows and engages with. Use the AI hashtag generator to discover related tags you may not have considered. Check the post volume on each hashtag — avoid oversaturated ones with 100M+ posts where your content will disappear instantly, and avoid dead hashtags with very few posts. The sweet spot is hashtags with active communities that match your content topic.
Can using the wrong hashtags hurt my reach?
Yes, using irrelevant or banned hashtags can negatively impact your reach. Instagram and TikTok may reduce distribution if your hashtags do not match your content, as this signals low-quality or spammy behavior. Repeatedly using the exact same set of hashtags on every post can also trigger spam filters. Banned hashtags (tags Instagram has restricted due to guideline violations) can shadow-restrict your post entirely. Always verify your hashtags are active, relevant, and varied between posts.
Try our other free tools
Ready to create high-performing creatives?
Generate image, video, and UGC ads in minutes with HighReach.
No credit card required