Ad Hook Generator
Generate scroll-stopping ad hooks in seconds. Choose from 6 proven hook styles and get multiple variations for your product or brand.
How to Generate Ad Hooks
Enter Your Details
Add your product name, niche, and key benefit.
Choose Hook Styles
Select one or more hook styles: curiosity, fear, benefit, social proof, question, or controversy.
Get Your Hooks
Generate multiple hook variations ready for testing across your ad campaigns.
Frequently Asked Questions
What is an ad hook?
An ad hook is the opening line or visual of an advertisement designed to grab attention and stop the scroll. It's the first 1-3 seconds of a video ad or the headline of an image ad. A strong hook is the single most important element of any ad — without it, nobody will see the rest of your message.
What types of ad hooks work best?
The top-performing hook types are: (1) Curiosity hooks — create an information gap, (2) Benefit hooks — lead with the end result, (3) Social proof hooks — leverage numbers and authority, (4) Question hooks — engage the viewer's mind, (5) Controversial hooks — challenge common beliefs. Test multiple types to find what resonates with your audience.
How many hooks should I test per ad?
Test 3-5 different hooks per ad concept. Keep the body and CTA the same, and only change the hook. This lets you isolate which hooks perform best for your audience. The winning hook often outperforms others by 2-3x in click-through rate.
How do I use hooks in video ads?
Place your hook in the first 1-3 seconds of the video — both as a voiceover and as text overlay on screen. Many viewers watch without sound, so the text overlay is critical. Start the video with high energy or a pattern interrupt to grab attention from the very first frame.
What makes a hook scroll-stopping?
Scroll-stopping hooks: (1) create urgency or FOMO, (2) promise a specific benefit or result, (3) challenge a common belief, (4) trigger curiosity that can only be satisfied by watching, (5) use pattern interrupts (unexpected visuals or statements), and (6) speak directly to a specific pain point the viewer has.
Can I use these hooks for Facebook, TikTok, and Instagram ads?
Yes! These hooks are platform-agnostic and work across Facebook, Instagram, TikTok, YouTube, Google, and any other ad platform. The psychology of attention-grabbing works the same everywhere. Just adapt the format (video overlay text, headline copy, etc.) to match the platform.
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