Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate instantly. Compare your performance to industry benchmarks and get tips to improve.
How to Calculate Your Engagement Rate
Enter Your Stats
Input your follower count, average likes per post, and average comments per post.
Select Industry
Choose your industry to compare your rate against relevant benchmarks.
Get Your Results
See your engagement rate, how it compares to your industry average, and actionable tips.
Frequently Asked Questions
How is Instagram engagement rate calculated?
Engagement rate is calculated by dividing total engagements (likes + comments) by your follower count, then multiplying by 100 to get a percentage. For example, if you have 10,000 followers and average 250 likes + 15 comments per post, your engagement rate is (265 / 10,000) × 100 = 2.65%.
What is a good engagement rate on Instagram?
Generally, 1-3% is considered average, 3-6% is good, and above 6% is excellent. However, engagement rates vary by industry and account size — smaller accounts tend to have higher rates. Accounts with under 10K followers often see 3-5% engagement, while accounts with 100K+ may see 1-2%.
Why does engagement rate matter?
Engagement rate is one of the most important metrics for Instagram success. It indicates how well your content resonates with your audience. High engagement signals the algorithm to show your content to more people, leading to organic growth. Brands also use engagement rate to evaluate potential partners for collaborations.
Should I include saves and shares in the calculation?
This calculator uses the standard formula (likes + comments ÷ followers). Some marketers include saves and shares for a more comprehensive view, but those metrics aren't publicly visible on other accounts. The likes + comments formula is the industry standard for benchmarking.
How can I improve my Instagram engagement rate?
Post Reels consistently (they get 2-3x more reach), use strong hooks in the first second, ask questions in your captions, respond to every comment within the first hour, post at optimal times for your audience, and use 3-5 relevant hashtags per post.
How often should I check my engagement rate?
Track your engagement rate weekly or monthly to spot trends. A single post's performance can vary, but consistent tracking helps you understand what content types work best for your audience.
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