TikTok Ad Script Generator
Generate scroll-stopping TikTok ad scripts with AI. Get hooks, body copy, and CTAs optimized for short-form video ads that convert.
How to Generate TikTok Ad Scripts
Describe Your Product
Enter your product or service details, target audience, and the key benefit you want to highlight.
Choose Script Style
Select your ad format — UGC-style, problem-solution, testimonial, listicle, or product demo.
Get Your Script
Generate a complete TikTok ad script with hook, body, and CTA ready to film or send to creators.
Frequently Asked Questions
What makes a good TikTok ad script?
A great TikTok ad script starts with a scroll-stopping hook in the first 1-3 seconds that creates curiosity or calls out a specific audience. The body should feel native to the platform — conversational, fast-paced, and benefit-driven rather than overly polished. End with a clear call to action that tells viewers exactly what to do next. Scripts that mirror organic TikTok content consistently outperform traditional ad formats.
How long should a TikTok ad script be?
The ideal TikTok ad length is 15-30 seconds for most direct-response campaigns, though 30-60 seconds works well for storytelling or product demonstrations. Shorter ads (under 15 seconds) are best for brand awareness and retargeting. Your script should account for roughly 2-3 words per second of speaking, so a 30-second script is about 60-90 words. Always front-load the most important message since viewer drop-off increases after the first few seconds.
What are the best hooks for TikTok ads?
The most effective TikTok ad hooks fall into a few proven categories: problem callouts ('Struggling with X?'), bold claims ('This changed everything about how I do X'), social proof ('Over 10,000 people switched to this'), and pattern interrupts (unexpected visuals or sounds). The hook must grab attention within the first 1-2 seconds or viewers will scroll past. Testing multiple hooks on the same body script is one of the highest-leverage optimizations you can make.
Should TikTok ad scripts feel like ads or organic content?
TikTok ads perform best when they feel like organic content rather than traditional advertisements. Users scroll past anything that looks too polished or salesy. Write scripts in a first-person, conversational tone as if you are talking to a friend. Use platform-native language and trends where relevant. The goal is to blend into the feed so viewers engage with the content before they realize it is an ad.
How many TikTok ad script variations should I test?
Plan to test at least 3-5 script variations per product or offer. Vary the hook angle (pain point vs. curiosity vs. social proof), the script structure (problem-solution vs. listicle vs. testimonial), and the CTA (shop now vs. learn more vs. link in bio). TikTok's algorithm rewards creative diversity, and top advertisers refresh their scripts every 7-14 days to avoid creative fatigue. The winning script often outperforms the worst by 3-5x in conversion rate.
Try our other free tools
Guides & Articles
Ready to create high-performing creatives?
Generate image, video, and UGC ads in minutes with HighReach.
No credit card required