Google Ad Headline Generator
Generate high-performing Google Ads headlines with AI. Get compelling, 30-character-compliant headlines for Responsive Search Ads that improve CTR and Quality Score.
How to Generate Google Ad Headlines
Enter Keywords & Product
Provide your target keywords, product or service details, and unique selling proposition.
Set Your Campaign Goal
Choose your objective — clicks, conversions, brand awareness — to shape the headline tone and angle.
Get Headlines
Generate multiple 30-character headlines ready to paste directly into your Google Ads RSA campaigns.
Frequently Asked Questions
What is the character limit for Google Ads headlines?
Google Ads headlines have a strict 30-character limit per headline. Responsive Search Ads (RSAs) allow you to provide up to 15 different headlines, and Google will automatically test combinations to find the best performers. Each headline must be able to stand alone and make sense independently, since Google may combine any of your headlines together. The AI generator ensures every headline stays within the 30-character limit while maximizing impact.
How many headlines should I write for a Responsive Search Ad?
Google recommends providing the maximum of 15 headlines for each Responsive Search Ad to give the algorithm the most options to test. At minimum, you should provide at least 8-10 unique headlines for adequate testing. Include a mix of headlines featuring your main keyword, unique selling points, calls to action, and brand name. Google will test different combinations and learn which headline pairings generate the highest click-through and conversion rates over time.
How do I write Google Ads headlines that improve Quality Score?
Quality Score is influenced by expected click-through rate, ad relevance, and landing page experience. To improve it through headlines: (1) include your target keyword naturally in at least 2-3 headlines, (2) match the search intent behind the keyword, (3) highlight specific benefits or offers rather than vague claims, and (4) use numbers, percentages, or pricing when relevant. Headlines that closely match what the user searched for get higher relevance scores and lower cost-per-click.
What types of headlines work best for Google Ads?
The highest-performing Google Ads headlines typically fall into these categories: keyword-focused headlines that match search queries directly, benefit-driven headlines that state what the user will gain, urgency headlines with time-sensitive language like 'Limited Time' or 'Today Only,' social proof headlines with numbers like 'Trusted by 50,000+,' and CTA headlines that tell users what to do next. Pin your strongest keyword headline to Position 1 so it always appears first.
Should I pin headlines in Responsive Search Ads?
Use pinning sparingly. Pinning forces a specific headline to always appear in a specific position, which limits Google's ability to optimize combinations. However, pinning is useful when you need a keyword-rich headline always in Position 1 for relevance, or when legal or brand compliance requires certain text to always show. If you do pin, pin 2-3 headline options to the same position so Google still has flexibility. Over-pinning reduces ad performance because it limits the number of testable combinations.
Try our other free tools
Guides & Articles
Ready to create high-performing creatives?
Generate image, video, and UGC ads in minutes with HighReach.
No credit card required