CPM, CPC & CTR Calculator
Calculate your key advertising metrics instantly. Enter your ad spend, impressions, and clicks to get CPM, CPC, and CTR with industry benchmarks.
How to Calculate Ad Metrics
Enter Campaign Data
Input your total ad spend, impressions, and clicks from your ad platform.
Choose Your Metric
Toggle between CPM, CPC, and CTR calculators.
Compare to Benchmarks
See how your metrics compare to industry averages across major platforms.
Frequently Asked Questions
What is CPM and how is it calculated?
CPM (Cost Per Mille) is the cost per 1,000 ad impressions. Formula: CPM = (Total Ad Spend ÷ Total Impressions) × 1,000. For example, if you spend $500 and get 100,000 impressions, your CPM is $5.00. CPM is commonly used for brand awareness campaigns.
What is CPC and how is it calculated?
CPC (Cost Per Click) is the average cost for each click on your ad. Formula: CPC = Total Ad Spend ÷ Total Clicks. For example, if you spend $500 and get 250 clicks, your CPC is $2.00. CPC is the primary metric for conversion-focused campaigns.
What is CTR and why does it matter?
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. Formula: CTR = (Total Clicks ÷ Total Impressions) × 100. A higher CTR means your ad creative and targeting resonate with your audience. It also helps lower your costs on platforms like Facebook and Google that reward engaging ads.
What is a good CPM for Facebook Ads?
Facebook CPMs typically range from $5-$15 for most industries. Ecommerce averages $8-$12, while competitive industries like finance can see $20+. CPMs vary by audience targeting, ad placement, season (Q4 is most expensive), and ad quality.
How can I lower my CPC?
Lower your CPC by: (1) improving ad creative to boost engagement scores, (2) refining audience targeting to reach more relevant users, (3) testing different ad placements and formats, (4) using lookalike audiences based on your best customers, and (5) refreshing creative regularly to avoid ad fatigue.
What CTR should I aim for?
Average CTRs by platform: Facebook Ads 0.9-1.5%, Instagram 0.5-1.2%, Google Search 3-5%, TikTok 1-3%, YouTube 0.5-2%. If your CTR is below these ranges, focus on improving your ad creative, hook, and targeting. A/B testing different headlines and visuals is the fastest way to improve CTR.
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