Schema Markup Generator
Generate valid JSON-LD structured data for your website. Enable rich snippets in Google search results and improve your SEO visibility.
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Try HighReach freeHow to Generate Schema Markup
Choose Schema Type
Select the schema type that matches your content — Article, Product, FAQ, LocalBusiness, Organization, and more.
Fill In the Fields
Enter the required and recommended properties for your chosen schema type using the guided form.
Copy the JSON-LD
Copy the generated JSON-LD script tag and paste it into the <head> or <body> of your webpage.
Frequently Asked Questions
What is schema markup?
Schema markup is a standardized vocabulary of tags (from Schema.org) that you add to your HTML to help search engines understand the content on your pages. When implemented using JSON-LD format, it provides explicit context about your content — such as whether a page is an article, product, event, or recipe. This structured data enables search engines to display rich results like star ratings, prices, and FAQ dropdowns directly in search listings.
Why should I use JSON-LD instead of other formats?
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data because it is easy to implement and maintain. Unlike Microdata or RDFa, JSON-LD does not require you to modify your existing HTML markup. You simply add a script block to your page header or body, which makes it cleaner, less error-prone, and simpler to update without touching your template code.
Does schema markup directly improve my search rankings?
Schema markup is not a direct ranking factor, but it significantly improves how your pages appear in search results. Rich snippets with star ratings, prices, FAQs, or event details attract more clicks, increasing your click-through rate (CTR). Higher CTR sends positive engagement signals to search engines, which can indirectly improve your rankings over time. Google also uses structured data to better understand page content for featured snippets.
What types of schema markup are most commonly used?
The most commonly used schema types are Article (for blog posts and news), Product (for e-commerce with price, availability, and reviews), LocalBusiness (for physical locations with address and hours), FAQ (for frequently asked questions that display as dropdowns in search results), and Organization (for brand information). Each type enables different rich result features in Google Search.
How do I test if my schema markup is valid?
Google provides two official tools for validating schema markup. The Rich Results Test (search.google.com/test/rich-results) checks whether your structured data is eligible for rich results in Google Search. The Schema Markup Validator (validator.schema.org) validates the syntax against the Schema.org specification. Always test your markup with both tools before deploying to ensure there are no errors or warnings that could prevent rich results from appearing.
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