Instagram Post Frequency Planner
Get a personalized weekly posting schedule based on your account size, goals, and content types. Plan smarter, not harder.
How to Plan Your Instagram Schedule
Set Your Profile
Select your account size, primary goal (growth, engagement, or sales), and available content types.
Get Your Schedule
Receive a personalized weekly posting calendar with content type recommendations for each day.
Execute & Adjust
Follow the schedule for 2-4 weeks, then check your Insights and adjust based on what performs best.
Frequently Asked Questions
How often should I post on Instagram?
For most accounts, 3-5 feed posts per week is the sweet spot. Accounts focused on growth should aim for 5-7 posts per week including Reels. Quality matters more than quantity — it's better to post 3 great pieces of content than 7 mediocre ones.
Does posting too much hurt my Instagram account?
Posting more than 2 times per day can decrease engagement per post, as your content competes with itself for attention. However, Stories are an exception — you can post 3-7 Stories per day without negative effects. Focus on consistent, quality content rather than overwhelming your followers.
What's the best content mix for Instagram growth?
For growth, prioritize Reels (they get 2-3x more reach). A good mix is 3-4 Reels, 1-2 carousels, and daily Stories per week. Carousels are great for saves and shares, while Stories build daily connection with your audience.
Should I post on weekends?
It depends on your audience. B2C and lifestyle accounts often see good engagement on weekends. B2B accounts typically see lower weekend engagement. Check your Instagram Insights to see if your audience is active on weekends before committing to a 7-day schedule.
How do I maintain consistency without burnout?
Batch create content — dedicate one day per week to creating all your content. Use scheduling tools to automate posting. Build a content library of evergreen posts you can recycle. And remember: it's better to post consistently 3 times per week for months than to post daily for 2 weeks and then stop.
Should I prioritize Reels or Feed Posts?
If your goal is growth, prioritize Reels — they consistently reach 2-3x more non-followers than static posts. If your goal is engagement with existing followers, carousels tend to get the highest saves and shares. Ideally, mix both formats in your weekly schedule.
Try our other free tools
Guides & Articles
Ready to create high-performing creatives?
Generate image, video, and UGC ads in minutes with HighReach.
No credit card required