Best Time to Post on Instagram
Find the optimal posting times for Instagram Reels, Feed Posts, and Stories. Personalized by industry and content type.
How to Find Your Best Posting Times
Select Your Industry
Choose the industry closest to your niche for tailored time recommendations.
Pick Content Type
Select whether you're posting Reels, Feed Posts, or Stories — each has different peak times.
Get Your Schedule
See the best days and time slots ranked by engagement level for your specific combination.
Frequently Asked Questions
What is the best time to post on Instagram?
The best times vary by industry and content type, but generally Tuesday and Thursday between 10 AM - 1 PM and 7 PM - 9 PM see the highest engagement. Reels tend to perform best in the morning and evening, while Stories work well during commute hours.
Does posting time really affect engagement?
Yes! Posts published during peak hours get more initial engagement, which signals Instagram's algorithm to show your content to more people. Studies show that posting at optimal times can increase engagement by 20-30% compared to random posting.
Should I post at the same time every day?
Consistency matters more than the exact time. Pick 2-3 optimal time slots and rotate between them. Your audience will learn when to expect your content. Use Instagram Insights to fine-tune based on when your specific followers are most active.
Are these times in my timezone?
The times shown are general recommendations based on research. For best results, check your Instagram Insights to see when your specific audience is online — they may be in different time zones than you.
What's the best day to post on Instagram?
Tuesday and Thursday consistently show the highest engagement across most industries. Wednesday is also strong for B2B content. Weekends tend to have lower engagement for business accounts but can work well for lifestyle and entertainment content.
How many times per day should I post on Instagram?
For most accounts, 1 feed post per day is ideal. Posting more than 2 times per day can actually decrease engagement per post. However, Stories can be posted multiple times daily (3-7 per day is common for active accounts).
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