Amazon Bullet Points Generator
Create persuasive, keyword-optimized bullet points that turn browsers into buyers. AI-generated Amazon listing copy that drives conversions and ranks higher.
How to Generate Amazon Bullet Points
Describe Your Product
Enter your product name, category, key features, and the main benefits customers care about most.
Add Keywords & Audience
Include target keywords and describe your ideal customer so the AI can tailor messaging to their needs.
Get 5 Bullet Points
Receive a complete set of benefit-driven, keyword-rich bullet points formatted for Amazon Seller Central.
Frequently Asked Questions
How many bullet points should an Amazon listing have?
Amazon allows up to 5 bullet points (called Key Product Features) for most categories, and all 5 should be used. Each bullet point can be up to 500 characters, though Amazon recommends keeping them under 250 characters for readability. The first two bullets get the most attention from shoppers, so place your strongest benefits and keywords there. Leaving any bullet point blank is a missed opportunity for both SEO and conversion.
What makes Amazon bullet points convert better?
High-converting bullet points lead with a benefit, then support it with a feature. Use a capitalized header phrase followed by a dash and explanation (e.g., 'LONG-LASTING BATTERY — Enjoy 12 hours of continuous use on a single charge'). Address common customer objections, highlight what sets your product apart from competitors, and include relevant keywords naturally. Bullet points that answer the shopper's unspoken question 'What's in it for me?' consistently outperform feature-only copy.
Should I put keywords in my Amazon bullet points?
Yes, Amazon indexes keywords in bullet points for search ranking. Include your secondary and long-tail keywords that did not fit in the title. However, avoid keyword stuffing — the copy should read naturally and persuade the shopper first. Amazon's algorithm can detect and penalize unnatural keyword repetition. A good rule of thumb is to include 2-3 relevant keywords per bullet point while keeping the focus on benefits and readability.
How do bullet points affect Amazon conversion rates?
Bullet points are the second most-read element on an Amazon listing page after the title and images. They directly influence both the buy decision and your listing's conversion rate, which in turn affects your organic ranking. Listings with well-crafted, benefit-driven bullet points typically see 10-30% higher conversion rates compared to listings with generic or poorly written features. On mobile, bullet points are collapsed behind a 'See more' tap, making the first 1-2 lines even more critical.
What should I avoid in Amazon bullet points?
Avoid promotional language like 'sale,' 'discount,' 'free shipping,' or 'best seller' — Amazon can suppress listings that violate this policy. Do not use HTML tags, special characters, or excessive capitalization beyond the header phrase. Avoid vague claims without specifics (say '12-hour battery' instead of 'long battery life'). Never include competitor brand names, pricing information, or time-sensitive statements. Stick to factual, benefit-focused copy that helps the customer make a confident purchase decision.
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