Free Tool

TikTok Ads CPM Calculator

Estimate your TikTok advertising costs. Calculate impressions, clicks, and CPC based on your budget and real TikTok benchmarks.

TikTok average: $10.00

TikTok average: 0.84%

How to Estimate TikTok Ads Costs

1

Set Your Budget

Enter your daily ad spend budget for TikTok campaigns.

2

Adjust Benchmarks

Use default TikTok averages or enter your own CPM and CTR.

3

See Projections

Get estimated daily and monthly impressions, clicks, and CPC.

Frequently Asked Questions

How much do TikTok ads cost?

TikTok ads cost an average of $10 CPM (cost per 1,000 impressions) and $1.00 CPC (cost per click). TikTok requires a minimum campaign budget of $500 and minimum ad group budget of $50/day. Costs vary by targeting, creative quality, and competition. TikTok generally offers lower CPMs than Facebook or Instagram.

What is a good CPM for TikTok ads?

A good TikTok CPM is $6-$12. E-commerce brands typically see $8-$12 CPM, while awareness campaigns can achieve $4-$8 CPM. TikTok's CPM tends to be lower than Facebook ($14.40 avg) and Instagram ($12+ avg), making it attractive for brands looking to maximize reach on a budget.

What type of TikTok ads perform best?

UGC-style (user-generated content) ads consistently outperform polished brand content on TikTok. Native-looking content that blends with organic TikTok videos gets 2-3x higher engagement. Use trending sounds, quick cuts, and authentic delivery. Spark Ads (boosting organic posts) also perform well with lower CPMs.

How much should I spend on TikTok ads to start?

Start with $50-$100/day per ad group to gather data efficiently. Plan for at least $1,500-$3,000 for a meaningful test. TikTok's algorithm needs volume to optimize, so underspending leads to poor results. Test 3-5 different creatives with each ad group and let the algorithm find winners over 5-7 days.

What's the average CTR for TikTok ads?

The average TikTok ad CTR is 0.84%. Top-performing TikTok ads achieve 1.5-3% CTR. In-Feed Ads average 0.5-1%, while TopView Ads can reach 12-16% CTR. To improve CTR, use strong hooks in the first 1-2 seconds, leverage trending formats, and create content that feels native to the platform.

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