Shopify Pricing Calculator
Find the optimal selling price for your Shopify products. Accounts for product cost, shipping, and Shopify payment fees.
How to Price Your Shopify Products
Enter Costs
Input your product cost and shipping cost per unit.
Set Desired Margin
Choose the profit margin you want to achieve after all fees.
Get Pricing
See your recommended price, profit per unit, and a comparison table at different margins.
Frequently Asked Questions
How should I price my Shopify products?
Start with your total cost (product + shipping + fees), then add your desired profit margin. Most successful Shopify stores use a 2x-4x markup on product cost. Consider your competition, brand positioning, and perceived value. This calculator factors in Shopify's payment processing fees to give you an accurate recommended price.
What profit margin should I target on Shopify?
Target 40-60% gross margin for most products. Premium/branded products can achieve 60-80%. Dropshipping typically works at 20-40% margins. After accounting for advertising (usually 15-25% of revenue) and operating costs, aim for 10-20% net profit margin. Start higher and test price sensitivity.
How do Shopify payment fees affect pricing?
Shopify Payments charges 2.9% + $0.30 per transaction on the Basic plan. On a $50 product, that's $1.75 in fees. On a $10 product, it's $0.59 (5.9% effective rate). Lower-priced items are hit harder by the flat $0.30 fee, so consider bundling or minimum order values for cheap products.
Should I use psychological pricing on Shopify?
Yes, psychological pricing works well in e-commerce. Use prices ending in .99 or .95 for value-oriented products ($29.99 feels cheaper than $30). For premium products, use round numbers ($50, $100) to signal quality. Test both approaches — A/B test pricing to find what converts best for your audience.
How do I compete on price without killing margins?
Instead of lowering prices: (1) add value through bundling, (2) improve product presentation with better photos and descriptions, (3) offer faster shipping, (4) build a stronger brand that justifies premium pricing, (5) use limited-time offers instead of permanent discounts, and (6) focus on customer experience and reviews.
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