Influencer Rate Calculator
Estimate influencer pricing for posts, stories, videos, and campaigns. Calculate rates by platform, followers, and engagement.
How to Estimate Influencer Rates
Enter Followers
Input the influencer's follower count and engagement rate.
Select Platform
Choose the social media platform — rates vary across Instagram, TikTok, YouTube, and Twitter.
Get Rate Estimates
See estimated rates for posts, stories, videos, and full campaigns.
Frequently Asked Questions
How much do influencers charge per post?
Influencer rates vary widely by tier: Nano (1K-10K followers) charge $10-$100/post, Micro (10K-50K) charge $100-$500, Mid-Tier (50K-500K) charge $500-$5,000, Macro (500K-1M) charge $5,000-$10,000, and Mega (1M+) charge $10,000+. Rates also depend on platform, engagement rate, niche, and content type.
Which platform has the highest influencer rates?
YouTube typically commands the highest rates due to long-form content and longer shelf life. A YouTube video costs 1.5-2x an Instagram post. TikTok rates are rising fast but still 10-20% lower than Instagram. Twitter/X has the lowest rates, typically 50-70% of Instagram pricing. Platform choice should align with your target audience.
Does engagement rate affect influencer pricing?
Yes, significantly. Higher engagement rates command premium pricing — an influencer with 5%+ engagement can charge 50-100% more than one with 1% engagement at the same follower count. Engagement rate is often more important than follower count because it indicates how actively the audience interacts with content.
How do I negotiate with influencers?
To negotiate effectively: (1) offer multi-post packages for better per-post rates, (2) provide products/services as partial compensation, (3) offer performance bonuses tied to sales/clicks, (4) be flexible on content format, (5) consider long-term partnerships which are typically 20-30% cheaper per post, and (6) be transparent about your budget upfront.
Is influencer marketing worth it compared to paid ads?
Influencer marketing can deliver 5-10x ROI when done well, but results vary. Advantages: authentic content, audience trust, and repurposable assets. Disadvantages: less control, harder to scale, and unpredictable results. Many brands now use AI-generated UGC-style content as a cost-effective alternative that combines authenticity with the control of paid ads.
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