Facebook Ads Cost Calculator
Estimate your Facebook advertising costs. Calculate impressions, clicks, and CPC based on your budget and real benchmarks.
How to Estimate Facebook Ads Costs
Set Your Budget
Enter your daily ad spend budget for Facebook campaigns.
Adjust Benchmarks
Use default Facebook averages or enter your own CPM and CTR values.
See Projections
Get estimated daily and monthly impressions, clicks, and cost per click.
Frequently Asked Questions
How much do Facebook ads cost?
Facebook ads cost an average of $14.40 CPM (cost per 1,000 impressions) and $1.72 CPC (cost per click). However, costs vary significantly by industry, targeting, placement, and ad quality. E-commerce typically sees $10-$15 CPM, while finance can reach $30+ CPM. Your actual costs depend on your audience, creative quality, and competition.
What is a good CPM for Facebook ads?
A good Facebook CPM is $8-$15 for most industries. E-commerce averages $10-$14, fashion $8-$12, and finance $20-$35. CPM varies by season (Q4 is most expensive), audience size, and placement. To lower CPM, improve ad relevance scores, test different audiences, and use video content which often gets cheaper impressions.
How much should I spend on Facebook ads per day?
Start with $20-$50/day per ad set to gather enough data for optimization. For testing, allocate at least $5-$10 per ad variation per day. Most small businesses see results with $500-$2,000/month. The key is spending enough to exit the learning phase (typically 50 conversions per week) while maintaining profitable ROAS.
How can I lower my Facebook ad costs?
To lower costs: (1) improve ad creative quality — better creatives get lower CPMs, (2) narrow targeting to more relevant audiences, (3) use lookalike audiences, (4) test different placements (Stories and Reels are often cheaper), (5) optimize for the right objective, and (6) refresh creatives regularly to avoid ad fatigue.
What's the average CTR for Facebook ads?
The average Facebook ad CTR is 0.90%. Top-performing ads achieve 2-3% CTR. E-commerce averages 1.0-1.5%, while B2B averages 0.5-0.8%. To improve CTR: use scroll-stopping visuals, write compelling headlines, include clear CTAs, and match your ad message to your target audience's pain points and desires.
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