AI Hook Generator
Generate attention-grabbing hooks that stop the scroll. Perfect for videos, ads, social posts, emails, and blog articles.
How to Generate Hooks
Enter Your Topic
Describe what your content is about — a product, idea, tip, or story you want to share.
Choose Platform & Style
Select your content format and pick a hook style that fits your brand and audience.
Get Hooks
Generate multiple attention-grabbing hook variations ready to use in your content.
Frequently Asked Questions
What is a hook and why does it matter?
A hook is the opening line or statement that grabs your audience's attention within the first 1-3 seconds. It matters because the average attention span on social media is under 3 seconds. Without a strong hook, your content gets scrolled past — no matter how good the rest is. A great hook stops the scroll, creates curiosity, and compels people to keep reading or watching.
What types of hooks does this generator create?
The AI hook generator creates multiple hook styles including: question hooks ('Did you know...?'), bold statement hooks ('Most marketers get this wrong'), story hooks ('I went from 0 to 10K followers in 30 days'), statistic hooks ('87% of businesses fail because...'), contrarian hooks ('Stop posting daily — here's why'), and curiosity gap hooks ('The one thing top brands never tell you').
Which platforms are hooks most important for?
Hooks are critical for every platform, but especially for short-form video (TikTok, Reels, YouTube Shorts) where you have 1-2 seconds to capture attention. They're equally important for Facebook and Instagram ads where you're competing in a crowded feed, email subject lines where you need opens, and blog articles where you need to reduce bounce rates.
How do I write a good video hook?
The best video hooks: (1) address the viewer directly ('You need to see this'), (2) create an information gap ('Nobody talks about this trick'), (3) make a bold claim ('This will change how you think about marketing'), (4) use pattern interrupts (unexpected visuals or statements), and (5) promise a specific outcome ('How I got 1M views with $0 budget'). Keep it under 8 words for maximum impact.
Can I use these hooks for ads?
Absolutely. Hooks are the single most important element of any ad. Facebook, Instagram, and TikTok ads live or die by their opening hook. Use generated hooks as your ad headline, opening text, or the first 3 seconds of a video ad. A/B test different hook styles to find what resonates with your audience. The best-performing ads almost always have the strongest hooks.
How many hooks should I test?
For ads, test at least 3-5 different hooks per creative concept. For organic content, rotate through different hook styles to see what your audience responds to. Data shows that testing 5+ hook variations can improve click-through rates by 20-40%. Generate multiple options, pick the strongest 3-5, and let your audience data decide the winner.
Try our other free tools
Guides & Articles
Ready to create high-performing creatives?
Generate image, video, and UGC ads in minutes with HighReach.
No credit card required