TaskFlow (SaaS Startup)
B2B SaaS
Background
Early-stage B2B SaaS with limited marketing resources
TaskFlow is a project management tool for small teams. With a 2-person marketing team and limited budget, they struggled to produce enough ad creative to test effectively on LinkedIn and Meta.
Challenges
- !Spending 2+ weeks per creative cycle with freelancers
- !Only testing 2-3 ad variations per campaign
- !No systematic competitor research process
- !Inconsistent brand application across ads
HighReach Implementation
- Set up Brand AI with TaskFlow's brand guidelines
- Used ad library to research competitor messaging
- Generated 20+ ad variations in first session
- Implemented weekly creative refresh cycle
Results
+47%
Demo Requests
increase in qualified demos
10x
Creative Output
more ad variations tested
15 hrs/week
Time Saved
on creative production
-23%
CAC Reduction
customer acquisition cost
"We went from testing 3 ads per month to 30. The data we get now actually tells us something."
— Sarah Chen, Head of Growth